What was your purpose in building your web presence? Chances are, your intent was to generate leads, disseminate information, learn more about your customers and prospects, or to have your website serve as a catalyst for sales efforts. Is your website delivering on these objectives?
Are you currently tracking this information? Do you have internal personnel resources that are trained to measure this information? More importantly, are they equipped to define and implement actionable recommendations to improve your overall web presence?
Our Approach
Our approach to analytics is high touch. It offers monthly tracking and reporting, with quarterly strategy meetings. Each quarter, we will undergo these four stages:
Examine web reports. Rather than spit out pages and pages of technical data, we will diligently track the critical website measurements pertinent to your specific online business objectives. We will look at a number of standard reports as well as our own exclusive Modern Internet Web CEO report.
Set Objectives. Discuss any critical information impacting your website, and agree on the focus of our analysis for the quarter.
Report findings & determine actionable items: We will send you our draft of recommendations and meeting agenda one week prior to our quarterly meeting. The meeting will be an interactive discussion with up to 5 members of your team present. The goal of the meeting will be to complete a prioritized list of tasks that will better position your website in attaining your unique online objectives.
Monitor Changes. Based on the recommendations provided, we then monitor the performance of any improvements that are implemented – and determine the ongoing effectiveness of the solution.
Benefits
Understand the usage of your website. Gain valuable intelligence regarding how your site is being used, how visitors are finding you, effectiveness of search engines, and other critical measurements.
Unveil high impact, complex aspects of your website. We focus on the business critical aspects of your website - and optimize these for early return on investment.
Produce actionable information. Our detailed analysis will help you align your website with your business objectives. We tackle key issues such as lead generation, information (content) dissemination, growing your e-communication list, and optimizing your site for offline sales efforts.
Offer better online services. Equipped with our information, you can get closer to your customers by designing more relevant new services and website features.
